CONSUMERBRANDBrandKPIsfororganicfood:OrganicTattvainIndiaConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonOrganicTattva’sperformanceintheorganicfoodmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

74%ofOrganicTattvaconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??OrganicTattva’sbrandingresonatesmorewith?OrganicTattvaranksfourthinawarenesswithintheMillennialsorganicfoodmarket?OrganicTattvagenerallyappealstomenmorethanwomen?ThepopularityratingofOrganicTattvais42%?OrganicTattvarankssixthinconsumption?Intermsofloyalty,OrganicTattvaissixthinIndia?OrganicTattvahasascoreof34%formediabuzz?AmongOrganicTattvaenthusiasts,40%fallunderthehigh-incomecategory?Consumerswanttheirorganicfoodbrandstoha