CONSUMERBRANDBrandKPIsforicecream:ColdStoneinIndiaConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonColdStone’sperformanceintheicecreammarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

68%ofColdStoneconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??ColdStone’sbrandingresonatesmorewith?ColdStoneranksoutsidetheTop10inawarenessMillennialswithintheicecreammarket?ColdStonegenerallyappealstomenmorethanwomen?ThepopularityratingofColdStoneis37%?ColdStonerankstenthinconsumption?AmongColdStoneenthusiasts,43%fallunderthehigh-incomecategory?Intermsofloyalty,ColdStoneisoutsidetheTop10inIndia?Consumerswanttheiricecreambrandstohavecoolness,honesty/trustworthiness,andauthenticity?ColdStonehasasc