CONSUMERBRANDBrandKPIsfororganicfood:SriSriTattvainIndiaConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonSriSriTattva’sperformanceintheorganicfoodmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

77%ofSriSriTattvaconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??SriSriTattva’sbrandingresonatesmorewith?SriSriTattvaranksninthinawarenesswithintheMillennialsorganicfoodmarket?SriSriTattvagenerallyappealstomenmorethanwomen?ThepopularityratingofSriSriTattvais33%?SriSriTattvaranksseventhinconsumption?Intermsofloyalty,SriSriTattvaisfourthinIndia?SriSriTattvahasascoreof20%formediabuzz?AmongSriSriTattvaenthusiasts,41%fallunderthehigh-incomecategory?Consumerswanttheirorganicfoodbrandsto