CONSUMERBRANDBrandKPIsforready-made-food:PlantPlusFoodsinBrazilConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.7500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonPlantPlusFoods’performanceintheready-made-foodmarket.Fieldwork:April-July2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

84%ofPlantPlusFoodsconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??PlantPlusFoods’brandingresonatesmorewith?PlantPlusFoodsranksoutsidetheTop10inMillennialsawarenesswithintheready-made-foodmarket?PlantPlusFoodsgenerallyappealstowomenmore?ThepopularityratingofPlantPlusFoodsis26%thanmen?PlantPlusFoodsranksoutsidetheTop10in?AmongPlantPlusFoodsenthusiasts,52%fallunderconsumptionthehigh-incomecategory?Intermsofloyalty,PlantPlusFoodsistenthinBrazil?PlantPlusFoodshasascoreof14%for