CONSUMERBRANDBrandKPIsforready-made-food:LaCoste?ainMexicoConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.7500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonLaCoste?a’sperformanceintheready-made-foodmarket.Fieldwork:April-July2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

86%ofLaCoste?aconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??LaCoste?a’sbrandingresonateswithMillennials?LaCoste?aranksfirstinawarenesswithintheready-similarlytootherbrandsintheindustrymade-foodmarket?LaCoste?agenerallyappealstowomenmorethanmen?ThepopularityratingofLaCoste?ais76%?LaCoste?aranksfirstinconsumption?AmongLaCoste?aenthusiasts,30%fallunderthehigh-incomecategory?Intermsofloyalty,LaCoste?aisthirdinMexico?LaCoste?ahasascoreof67%formediabuzz?Consumerswanttheirready-made-foodbr