CONSUMERBRANDBrandKPIsforready-made-food:GinoD’AcampointheUnitedKingdomConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.7500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonGinoD’Acampo’sperformanceintheready-made-foodmarket.Fieldwork:April-July2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

75%ofGinoD’AcampoconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??GinoD’Acampo’sbrandingresonatesmorewith?GinoD’AcamporanksoutsidetheTop10inMillennialsawarenesswithintheready-made-foodmarket?GinoD’Acampogenerallyappealstomenmorethan?ThepopularityratingofGinoD’Acampois26%women?GinoD’AcamporanksoutsidetheTop10in?AmongGinoD’Acampoenthusiasts,37%fallunderconsumptionthehigh-incomecategory?Intermsofloyalty,GinoD’AcampoisoutsidetheTop?Consumerswanttheirready-made-foodbrandsto10inthe