CONSUMERBRANDBrandKPIsforE-bikespedelecs:MachineMotorsinBrazilConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonMachineMotors’performanceintheE-bikepedelecmarket.Fieldwork:May-June2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”Sources:StatistaConsumerInsightsGlobal,asofNovember2024

72%ofMachineMotorsownersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??MachineMotors’brandingresonatesmorewithGen?MachineMotorsrankseighthinawarenesswithintheXE-bikepedelecmarket?MachineMotorsgenerallyappealstomenmorethan?ThepopularityratingofMachineMotorsis30%women?MachineMotorsranksfifthinownership?AmongMachineMotorsenthusiasts,53%fallunderthehigh-incomecategory?Intermsofloyalty,MachineMotorsisninthinBrazil?MachineMotorshasascoreof26%formediabuzz?ConsumerswanttheirE-bikepedelecbrandstoha