CONSUMERBRANDBrandKPIsforE-bikespedelecs:BergamontinGermanyConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonBergamont’sperformanceintheE-bikepedelecmarket.Fieldwork:May-June2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”Sources:StatistaConsumerInsightsGlobal,asofNovember2024

71%ofBergamontownersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Bergamont’sbrandingresonatesmorewithGenX?BergamontranksoutsidetheTop10inawarenesswithintheE-bikepedelecmarket?Bergamontgenerallyappealstomenmorethanwomen?ThepopularityratingofBergamontis19%?AmongBergamontenthusiasts,45%fallunderthehigh-incomecategory?BergamontranksoutsidetheTop10inownership?Intermsofloyalty,BergamontisninthinGermany?Bergamonthasascoreof14%formediabuzz?ConsumerswanttheirE-bikepedelecbrandstohavehighvalue,reliability