CONSUMERBRANDBrandKPIsfororganicfood:ViridianintheUnitedKingdomConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonViridian’sperformanceintheorganicfoodmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

65%ofViridianconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Viridian’sbrandingresonatesmorewithGenZ?Viridiangenerallyappealstomenmorethanwomen?ViridianranksoutsidetheTop10inawarenesswithintheorganicfoodmarket?ThepopularityratingofViridianis21%?AmongViridianenthusiasts,61%fallunderthehigh-incomecategory?ViridianranksoutsidetheTop10inconsumption?Consumerswanttheirorganicfoodbrandstohavehonesty/trustworthiness,authenticity,andsustainability?Intermsofloyalty,ViridianisoutsidetheTop10intheUnit