CONSUMERBRANDBrandKPIsfororganicfood:SamuraiOrganicFoodsinBrazilConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonSamuraiOrganicFoods’performanceintheorganicfoodmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

78%ofSamuraiOrganicFoodsconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??SamuraiOrganicFoods’brandingresonatesmore?SamuraiOrganicFoodsrankseighthinawarenesswithGenZwithintheorganicfoodmarket?SamuraiOrganicFoodsgenerallyappealstowomen?ThepopularityratingofSamuraiOrganicFoodsismorethanmen24%?AmongSamuraiOrganicFoodsenthusiasts,34%fall?SamuraiOrganicFoodsranksoutsidetheTop10inunderthehigh-incomecategoryconsumption?Consumerswanttheirorganicfoodbrandstohave?Intermsofloyalty,SamuraiOrgan