CONSUMERBRANDBrandKPIsforicecream:H?agen-DazsinBrazilConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonH?agen-Dazs’performanceintheicecreammarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

88%ofH?agen-DazsconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??H?agen-Dazs’brandingresonatesmorewithGenX?H?agen-Dazsranksninthinawarenesswithintheicecreammarket?H?agen-Dazsgenerallyappealstowomenmorethanmen?ThepopularityratingofH?agen-Dazsis49%?H?agen-Dazsrankssixthinconsumption?AmongH?agen-Dazsenthusiasts,52%fallunderthehigh-incomecategory?Intermsofloyalty,H?agen-DazsisfourthinBrazil?H?agen-Dazshasascoreof19%formediabuzz?Consumerswanttheiricecreambrandstohaveauthenticity,reliability,andhonesty/trus