CONSUMERBRANDBrandKPIsforicecream:Dreyer’sintheUnitedStatesConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonDreyer’sperformanceintheicecreammarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

75%ofDreyer’sconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Dreyer’sbrandingresonatesmorewithMillennials?Dreyer’sgenerallyappealstomenmorethanwomen?Dreyer’sranksoutsidetheTop10inawarenesswithintheicecreammarket?ThepopularityratingofDreyer’sis31%?AmongDreyer’senthusiasts,32%fallunderthehigh-incomecategory?Dreyer’sranksoutsidetheTop10inconsumption?Consumerswanttheiricecreambrandstohave?Intermsofloyalty,Dreyer’sisoutsidetheTop10inauthenticity,highvalue,andhonesty/trustworthinesstheUnitedStates