CONSUMERBRANDBrandKPIsforicecream:CarteD’OrintheUnitedKingdomConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonCarteD’Or’sperformanceintheicecreammarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

82%ofCarteD’OrconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??CarteD’Or’sbrandingresonatesmorewithGenX?CarteD’Orranksninthinawarenesswithintheicecreammarket?CarteD’Orgenerallyappealstowomenmorethanmen?ThepopularityratingofCarteD’Oris45%?CarteD’Orrankssixthinconsumption?AmongCarteD’Orenthusiasts,35%fallunderthehigh-incomecategory?Intermsofloyalty,CarteD’OrisoutsidetheTop10in?ConsumerswanttheiricecreambrandstohavetheUnitedKingdomauthenticity,highvalue,andcoolness?CarteD’Orhasascoreof