CONSUMERBRANDBrandKPIsforicecream:Breyer’sintheUnitedStatesConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonBreyer’sperformanceintheicecreammarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

81%ofBreyer’sconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Breyer’sbrandingresonatesmorewithGenX?Breyer’sgenerallyappealstowomenmorethanmen?Breyer’sranksthirdinawarenesswithintheicecreammarket?ThepopularityratingofBreyer’sis51%?Breyer’sranksthirdinconsumption?AmongBreyer’senthusiasts,28%fallunderthehigh-incomecategory?Consumerswanttheiricecreambrandstohave?Intermsofloyalty,Breyer’sistenthintheUnitedauthenticity,highvalue,andhonesty/trustworthinessStates?Breyer’shasascoreof20%formediabuzz3