CONSUMERBRANDBrandKPIsforicecream:Baskin-RobbinsintheUnitedStatesConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonBaskin-Robbins’performanceintheicecreammarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

84%ofBaskin-RobbinsconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Baskin-Robbins’brandingresonateswithBaby?Baskin-RobbinsranksfourthinawarenesswithintheBoomerssimilarlytootherbrandsintheindustryicecreammarket?Baskin-Robbinsgenerallyappealstowomenandmenequally?ThepopularityratingofBaskin-Robbinsis53%?Baskin-Robbinsranksseventhinconsumption?AmongBaskin-Robbinsenthusiasts,32%fallunderthehigh-incomecategory?Intermsofloyalty,Baskin-RobbinsissixthintheUnitedStates?Consumerswanttheiricecreambrandst