CONSUMERBRANDBrandKPIsforE-bikespedelecs:ShimanoinBrazilConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonShimano’sperformanceintheE-bikepedelecmarket.Fieldwork:May-June2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”Sources:StatistaConsumerInsightsGlobal,asofNovember2024

90%ofShimanoownersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Shimano’sbrandingresonatesmorewithGenX?ShimanorankssecondinawarenesswithintheE-bikepedelecmarket?Shimanogenerallyappealstomenmorethanwomen?ThepopularityratingofShimanois58%?Shimanorankssecondinownership?AmongShimanoenthusiasts,40%fallunderthehigh-incomecategory?Intermsofloyalty,ShimanoissecondinBrazil?Shimanohasascoreof34%formediabuzz?ConsumerswanttheirE-bikepedelecbrandstohavereliability,authenticity,andhonesty/trustworthiness3Sources:Stati