CONSUMERBRANDBrandKPIsforantivirussecuritysoftware:SophosintheUnitedKingdomConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonSophos’performanceintheantivirussecuritysoftwaremarket.Fieldwork:August-September2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofNovember2024

72%ofSophosusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Sophos’brandingresonatesmorewithMillennials?Sophosgenerallyappealstomenmorethanwomen?SophosranksoutsidetheTop10inawarenesswithintheantivirussecuritysoftwaremarket?ThepopularityratingofSophosis13%?SophosranksoutsidetheTop10inusage?AmongSophosenthusiasts,49%fallunderthehigh-incomecategory?Consumerswanttheirantivirussecuritysoftwarebrandstohavehonesty/trustworthiness,reliability,andhighvalue?Intermsofloyalty,SophosisseventhintheUnitedKingdom?Sophoshasascoreof11