CONSUMERBRANDBrandKPIsforantivirussecuritysoftware:NortonintheUnitedKingdomConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonNorton’sperformanceintheantivirussecuritysoftwaremarket.Fieldwork:August-September2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofNovember2024

83%ofNortonusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Norton’sbrandingresonatesmorewithMillennials?Nortongenerallyappealstowomenandmenequally?Nortonranksfirstinawarenesswithintheantivirussecuritysoftwaremarket?ThepopularityratingofNortonis50%?Nortonranksfirstinusage?AmongNortonenthusiasts,42%fallunderthehigh-incomecategory?Consumerswanttheirantivirussecuritysoftwarebrandstohavehonesty/trustworthiness,reliability,andhighvalue?Intermsofloyalty,NortonissecondintheUnitedKingdom?Nortonhasascoreof23%formediabuzz3Source