CONSUMERBRANDBrandKPIsforE-bikespedelecs:SenseinBrazilConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonSense’sperformanceintheE-bikepedelecmarket.Fieldwork:May-June2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”Sources:StatistaConsumerInsightsGlobal,asofNovember2024

70%ofSenseownersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Sense’sbrandingresonateswithMillennialssimilarly?SenseranksthirdinawarenesswithintheE-biketootherbrandsintheindustrypedelecmarket?Sensegenerallyappealstomenmorethanwomen?ThepopularityratingofSenseis28%?AmongSenseenthusiasts,41%fallunderthehigh-?SenseranksoutsidetheTop10inownershipincomecategory?Intermsofloyalty,SenseisoutsidetheTop10in?ConsumerswanttheirE-bikepedelecbrandstohavereliability,authenticity,andhonesty/trustworthinessBrazil?Sensehas