CONSUMERBRANDBrandKPIsforcarmotorcycleonlineshops:CarsDirectintheUnitedStatesConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonCarsDirect’sperformanceinthecarmotorcycleonlineshopmarket.Fieldwork:March-April2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofDecember2024

69%ofCarsDirectusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??CarsDirect’sbrandingresonatesmorewith?CarsDirectranksninthinawarenesswithinthecarMillennialsmotorcycleonlineshopmarket?CarsDirectgenerallyappealstomenmorethanwomen?ThepopularityratingofCarsDirectis27%?CarsDirectranksoutsidetheTop10inusage?AmongCarsDirectenthusiasts,54%fallunderthehigh-incomecategory?Intermsofloyalty,CarsDirectissixthintheUnitedStates?Consumerswanttheircarmotorcycleonlineshopbrandstohavehonesty/trustworthiness,authenticity,andhighvalue?CarsDirec