CONSUMERBRANDBrandKPIsforcarmotorcycleonlineshops:drivewayintheUnitedStatesConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedondriveway’sperformanceinthecarmotorcycleonlineshopmarket.Fieldwork:March-April2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofDecember2024

55%ofdrivewayusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??driveway’sbrandingresonatesmorewithMillennials?drivewayrankstenthinawarenesswithinthecarmotorcycleonlineshopmarket?drivewaygenerallyappealstomenmorethanwomen?Thepopularityratingofdrivewayis24%?drivewayrankseighthinusage?Amongdrivewayenthusiasts,50%fallunderthehigh-incomecategory?Intermsofloyalty,drivewayisoutsidetheTop10in?Consumerswanttheircarmotorcycleonlineshopbrandstohavehonesty/trustworthiness,authenticity,andhighvaluetheUnitedStates?drivewayhasascoreof15%