CONSUMERBRANDBrandKPIsforcarmotorcycleonlineshops:carwowintheUnitedKingdomConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedoncarwow’sperformanceinthecarmotorcycleonlineshopmarket.Fieldwork:March-April2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofDecember2024

72%ofcarwowusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??carwow’sbrandingresonatesmorewithGenX?carwowgenerallyappealstomenmorethanwomen?carwowrankseighthinawarenesswithinthecarmotorcycleonlineshopmarket?Thepopularityratingofcarwowis22%?carwowrankstenthinusage?Amongcarwowenthusiasts,48%fallunderthehigh-incomecategory?Consumerswanttheircarmotorcycleonlineshopbrandstohavehonesty/trustworthiness,reliability,andfriendliness?Intermsofloyalty,carwowiseighthintheUnitedKingdom?carwowhasascoreof20%formediabuzz3Sources:StatistaC