CONSUMERBRANDBrandKPIsforcarmotorcycleonlineshops:carmaxintheUnitedStatesConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedoncarmax’sperformanceinthecarmotorcycleonlineshopmarket.Fieldwork:March-April2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofDecember2024

81%ofcarmaxusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??carmax’sbrandingresonatesmorewithGenX?carmaxgenerallyappealstomenmorethanwomen?carmaxranksfirstinawarenesswithinthecarmotorcycleonlineshopmarket?Thepopularityratingofcarmaxis50%?carmaxranksfirstinusage?Amongcarmaxenthusiasts,34%fallunderthehigh-incomecategory?Consumerswanttheircarmotorcycleonlineshop?Intermsofloyalty,carmaxissecondintheUnitedbrandstohavehonesty/trustworthiness,authenticity,Statesandhighvalue?carmaxhasascoreof44%formediabuzz3Sources:StatistaCons