CONSUMERBRANDBrandKPIsforcarmotorcycleonlineshops:AutoScout24inGermanyConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonAutoScout24’sperformanceinthecarmotorcycleonlineshopmarket.Fieldwork:March-April2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofDecember2024

79%ofAutoScout24usersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??AutoScout24’sbrandingresonatesmorewithGenX?AutoScout24ranksthirdinawarenesswithinthecarmotorcycleonlineshopmarket?AutoScout24generallyappealstomenmorethanwomen?ThepopularityratingofAutoScout24is52%?AutoScout24rankssecondinusage?AmongAutoScout24enthusiasts,35%fallunderthehigh-incomecategory?Intermsofloyalty,AutoScout24isfourthinGermany?AutoScout24hasascoreof31%formediabuzz?Consumerswanttheircarmotorcycleonlineshopbrandstohavereliability,honesty/trustworthiness,and