CONSUMERBRANDBrandKPIsforantivirussecuritysoftware:NordThreatProtectioninIndiaConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonNordThreatProtection’sperformanceintheantivirussecuritysoftwaremarket.Fieldwork:August-September2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofNovember2024

75%ofNordThreatProtectionusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??NordThreatProtection’sbrandingresonateswith?NordThreatProtectionrankssixthinawarenessGenZsimilarlytootherbrandsintheindustrywithintheantivirussecuritysoftwaremarket?NordThreatProtectiongenerallyappealstomen?ThepopularityratingofNordThreatProtectionismorethanwomen30%?AmongNordThreatProtectionenthusiasts,42%fall?NordThreatProtectionranksoutsidetheTop10inunderthehigh-incomecategoryusage?Consumerswanttheirantivirussecuritysoftware?Interms