CONSUMERBRANDBrandKPIsforcarmotorcycleonlineshops:heycarinGermanyConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonheycar’sperformanceinthecarmotorcycleonlineshopmarket.Fieldwork:March-April2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofDecember2024

62%ofheycarusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??heycar’sbrandingresonatesmorewithGenX?heycargenerallyappealstomenmorethanwomen?heycarranksfourthinawarenesswithinthecarmotorcycleonlineshopmarket?Thepopularityratingofheycaris22%?heycarranksoutsidetheTop10inusage?Amongheycarenthusiasts,36%fallunderthehigh-incomecategory?Consumerswanttheircarmotorcycleonlineshopbrandstohavereliability,honesty/trustworthiness,andhighvalue?Intermsofloyalty,heycarisoutsidetheTop10inGermany?heycarhasascoreof20%formediabuzz3Sources:Statista