ScottSilver-SpecialistSales-EuropeanTMTAC(44-20)7134-0412EuropeSpecialistSalesJPMORGAN

scott.silver@

J.P.MorganSecuritiesplc21May2025

QuickSilver:FiresideChatwithWPPCEO(EUTMTConfDay1)

ScottSilver

+442071340412

scott.silver@

?Corporate:MarkRead,ChiefExecutiveOfficer

?J.P.MorganModerator:DanielKerven,EuropeanMediaEquityResearch

FiresideSummary:MarkRead,CEOofWPP,discussedthecurrentmacroeconomicuncertainty,particularlyaroundtariffs,and

itslimitedbutcautiousimpactonclientspending.Whilesomesectors,suchasautomotive,aremoreaffected,mostclientsare

maintainingspendingwithaconservativearoach,awaitingclearereconomicsignals.WPP’srevenuestreamsarediversified

acrosscreative,production,andmedia,withproject-basedworkbeingmostsensitivetoeconomicshiftsandclientsincreasingly

reusingexistingcreative.Thecompanyisactivelymanagingitscostbasethroughstaffturnoverandseverance,whileleveraging

AIforefficiency,automation,andtoreducerelianceonfreelancers.Geographicdiversityremainsastrategicstrength,though

globalrisksandcurrencyfluctuationspersist.WPPisrestructuringGroupMtofocusonintegrated,technology-drivensolutions,

consolidatingoperations,andcentralizingnon-client-facingfunctionstoimproveefficiencyandclientservice.Thecompanyis

emphasizingitsAIanddatacapabilitiesinclientpitches,asclientsincreasinglyprioritizethesefactors.WPPispursuinga

federated,privacy-centricdatastrategyusingtechnologieslikeInfoSum,enablingprivacy-compliantdataintegrationandbroader

mediaactivation.Keyactionsincludemonitoringeconomicdevelopments,advancingrestructuring,expandingAIintegration,

promotingfederateddatasolutions,andadvisingclientsonbalance