渴了吗?奶茶店组员:安欣怡,王晓霞,任恒丽,张腾娇,李彤,许佳瑞,唐天露2021年5月28日
组员分工:王晓霞:目标,开发仁恒丽:对象,分析张腾娇:范围,方法安欣怡:定价,销售李彤:目的,内容许佳瑞:唐天露:
目录调研目的------------------------------------------------------------------------------------------------------------------------1调研内容------------------------------------------------------------------------------------------------------------------------2调研范围------------------------------------------------------------------------------------------------------------------------3调研方法------------------------------------------------------------------------------------------------------------------------4调研对象------------------------------------------------------------------------------------------------------------------------5市场分析(宏观、微观、SWOT分析法)----------------------------------------------------------------------------6确定市场目标-----------------------------------------------------------------------------------------------------------------7产品开发------------------------------------------------------------------------------------------------------------------------1产品定价(具体介绍采用哪种定价方式)--------------------------------------------------------------------------9销售渠道(采用哪些销售渠道)---------------------------------------------------------------------------------------10