2025年全国英语等级考试（PETS）四级试卷：人工智能在广告营销英语理解题库
考试时间：______分钟总分：______分姓名：______
一、词汇理解
要求：在下列句子中，选出与括号中划线词的意义最相近的词。
1.Thecompanyisinvestingheavilyinartificialintelligencetoimproveitsadvertisingstrategies.
A.intelligence
B.strategy
C.investment
D.heavily
2.AIalgorithmscananalyzecustomerdatatopredicttheirpreferencesandtailormarketingcampaignsaccordingly.
A.algorithms
B.campaigns
C.tailor
D.accordingly
3.AI-drivenchatbotscanprovideinstantcustomersupportandhandlequeries24/7.
A.driven
B.support
C.queries
D.24/7
4.Personalizedrecommendationsbasedoncustomerbehaviorcansignificantlyboostsales.
A.personalized
B.behavior
C.boost
D.significantly
5.AItechnologyhasrevolutionizedtheadvertisingindustry,makingitmoreefficientandtargeted.
A.technology
B.revolutionized
C.industry
D.efficient
6.MarketersareincreasinglyusingAItooptimizetheiradvertisingbudgetsandmaximizeROI.
A.marketers
B.optimize
C.budgets
D.ROI
7.AI-poweredadtargetingensuresthatadvertisementsareshowntothemostrelevantaudience.
A.powered
B.targeting
C.advertisements
D.audience
8.AIcanhelpidentifyemergingtrendsandadaptmarketingstrategiesaccordingly.
A.identify
B.trends
C.strategies
D.accordingly
9.AI-drivencontentgenerationcansavetimeandresourcesformarketers.
A.driven
B.generation
C.save
D.resources
10.TheintegrationofAIintoadvertisingisexpectedtocontinuegrowinginthecomingyears.
A.integration
B.expected
C.coming
D.years
二、阅读理解
要求：阅读下列短文，根据文章内容，回答问题。
TheRiseofAIinAdvertising
Withtherapiddevelopmentoftechnology,artificialintelligence(AI)hasbecomeanintegralpartofvariousindustries,includingadvertising.AI-drivenadvertisinghastransformedthewaycompaniespromotetheirproductsandservices,makingitmoreefficientandtargeted.HerearesomekeyaspectsofAIinadvertising:
1.Personalization:AIalgorithmscananalyzecustomerdata,suc