基本信息
文件名称：CEO对营销与CMO的认知研究报告.pdf
文件大小：12.7 MB
总页数：73 页
更新时间：2025-05-29
总字数：约6.99万字
文档摘要
TheAnnualCEOStudy
onMarketingandtheCMO
(FourthEdition)
A2025U.S.QUANTITATIVEREPORT
2025|
CEOSTUDYBOATHOUSECEOSTUDYCONTENTSINTRO
1.ResearchOverviewandSample3–5
2.ExecutiveSummary6-13
3.CEOInsightsonTheirRole14–21
4.CEOInsightsonChiefMarketingOfficersandMarketing22–56
○CEOGradingofU.S.CMOs28–39
Contents○CEOViewpointonMarketing40–45
○FinancialGoalSettingandMetrics46–50
○CMOTenureandPosition51–56
5.ArtificialIntelligence57–63
6.Diversity,Equity,andInclusion64–68
7.Appendix69–72