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CONSUMERSBRANDS

Targetaudience:MMO

(massivelymultiplayeronline

games)gamersinChinConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’MMO(massivelymultiplayeronlinegames)’’tothemulti-pickquestion’’Ingeneral,whichtypesofvideogamesdoyouplay?’’.

Thereportoffersthereaderacomprehensiveoverviewofmmo(massivelymultiplayeronlinegames)gamersinChina:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkmmo(massivelymultiplayeronlinegames)gamersinChina(’’targetaudience’’)againsttheaverageChineseconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

?12,000+forcountrieswiththeextendedsurvey(includingChina)

?2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

?ContinuousfromJanuarytoDecember

?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

MMO(massivelymultiplayeronlinegames)gamersinChina

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

MMO(massivelymultiplayeronlinegames)gamerstendtobeyounger,49%areMillennials.

53%ofmmo(massivelymul