地铁5号线塘朗综合体工程
筹划·招商·运营框架报告
深圳市天健商业物业运营
2021年4月
目录
第一篇：筹划篇
一、工程概况······················································································2
二、区域商业开展现状··············································································4
三、商业定位······················································································8
四、商业规划建议··················································································11
第二篇：招商篇
一、根本策略······················································································16
二、根本目标······················································································17
三、商家的引进···················································································18
四、商家进驻要求和原那么···········································································19
五、招商管理控制·················································································20
六、铺位控制······················································································21
七、步骤及流程····················································································22
八、工作流程·····················································································28
九、保障及资源···················································································29
第三篇：运营篇
一、租金及递增率··················································································32
二、免租期·······················································································34
三、价格制定·····················································································35
四、经营方式····················································································36
五、盈利模型····················································································37
六、管理理念····················································································40
策划篇
——三军未动粮草先行
一、工程概况
1、工程区位：
工程位于地铁5号线塘朗车辆段东北角，位于塘朗山北侧，留仙大道南侧，毗邻南山大学城地区，处在大学城片区的核心位置，南方科技大学附近、面对塘朗山，具备良好的地段及资源价值。
2、工