LVinIndiaGroupmembers:HUIYihanLUHuiwenDENGDiwen
Since1854
ContentsCrossroadHowshouldLVdoProblemsandSolutions
DoesahighendbrandlikeLouisVuitton(LV)havelongtermmarketpotentialinaloweeconomylikeIndia?OfcourseYes!
MoreandmorepotentialcustomersArealvaluablemarkettoinvestAstateofshortsupplyThefirstbarrierhasgone
WhereshouldLVbrandfinditsmarketniche?PotentialcustomersExistingcustomersThe“suprich”inIndia,whousedtoflytoLondon,Paris,Dubaitoshop.PeoplewhoperceivedluxuryproductsasarewardNewelite----“nextlowerlevel”
DealwiththechangingcustomerprofileinIndianurtureanewgenerationofluxuryconsumersfromscratchbuildabrandimagethatowingtheirluxuryproductsnotonlymeanshavingmoneybutalsomeanshavingabetterlifestyleandhavingahighersocialstatus.establishingaclearpositionoftheirluxuryproductswhichdistinguishtheirnewtargetingcustomerswithotherconsumingclasses
HowshouldLVdealwiththechangingconceptsofluxuryinIndia?PreparefortheneweliteFulluseofviralmarketingFocusontheupperclasschangingconcepts
ThemajormarketingissuesfacingLVandcommentsAhugerisktofacefailureandlosscontrolitspaceandtakeeffectivemeasuresHighTariffsfocusonestablishingword-of-mouthchangingcustomerprofilechangeitsstrategyandproductswiththosenewelites
Thanksforwatching