bec12.2考试试题及答案
一、单项选择题（每题2分，共10题）
1.Whichofthefollowingisacommonbusinesscommunicationtool?
A.Fax
B.Carrierpigeon
C.Smokesignals
D.Morsecode
答案：A
2.Inbusiness,whatdoesROIstandfor?
A.ReturnonInvestment
B.RightofInspection
C.RoyaltyofInvention
D.RiskofIgnorance
答案：A
3.Themostimportantfactorincustomersatisfactionisusually?
A.Price
B.Productquality
C.After-salesservice
D.Packaging
答案：B
4.Acompanysbrandimageismainlybuiltthrough?
A.Advertising
B.Employeeuniforms
C.Officelayout
D.Factorylocation
答案：A
5.Whichofthefollowingisnotatypicalformofbusinessorganization?
A.Soleproprietorship
B.Duopoly
C.Partnership
D.Corporation
答案：B
6.Whenmakingabusinesspresentation,thefirststepisusually?
A.Introduction
B.Conclusion
C.Body
D.QA
答案：A
7.Whatisthemainpurposeofmarketresearch?
A.Toincreaseproduction
B.Tounderstandcustomers
C.Toreducecosts
D.Tohireemployees
答案：B
8.Whichofthefollowingisafinancialstatement?
A.Shoppinglist
B.Balancesheet
C.To-dolist
D.Partyinvitation
答案：B
9.Ininternationalbusiness,whichcurrencyismostwidelyused?
A.Euro
B.Yuan
C.Dollar
D.Pound
答案：C
10.Agoodbusinessleadershouldhaveallofthefollowingqualitiesexcept?
A.Vision
B.Arrogance
C.Integrity
D.Decisiveness
答案：B
二、多项选择题（每题2分，共10题）
1.Whichofthefollowingareelementsofmarketingmix?
A.Product
B.Price
C.Place
D.Promotion
答案：ABCD
2.Thefunctionsofhumanresourcesdepartmentmayinclude?
A.Recruitment
B.Training
C.Payrollmanagement
D.Officecleaning
答案：ABC
3.Commonbusinessrisksmaycomefrom?
A.Marketcompetition
B.Naturaldisasters
C.Changesingovernmentpolicies
D.Employeevacations
答案：ABC
4.Whatarethecharacteristicsofagoodbusinessplan?
A.Cleargoals
B.Feasiblestrategies
C.Detailedmarketanalysis
D.Lotsofpictures
答案：ABC
5.Whichofthefollowingcanbeusedtopromoteabusiness?
A.Socialmedia
B.Traditionalmedia
C.W