TableofContents
03OverallTrends
PaidSocial
06Facebook,Instagram,TikTok,Snapchat,Pinterest,andReddit
PaidSearch
11GoogleandMicrosoft
CommerceMedia
17AmazonandWalmart
VideoandDisplay
23YouTube,PrimeVideo,Netflix,GDN,andMore
?Methodology?AboutTinuiti
TheTinuitiDigitalAdsBenchmarkReportisbasedonanonymizedTinuitiisthelargest
performancedatafromadvertisingprogramsunderTinuitimanagement,independentperformance
withannualdigitaladspendundermanagementtotalingover$4billion.marketingfirmacross
SamplesarerestrictedtothoseprogramsthathaveremainedactiveandStreamingTVandtheTriopoly
maintainedaconsistentstrategyoverthetimeperiodsstudied.UnlessofGoogle,Facebook,and
otherwisenoted,allfiguresarebasedonsame-clientgrowth.ThetrendsAmazon,with$4billionindigital
andfiguresincludedarenotmeanttorepresenttheofficialperformancemediaundermanagementand
ofanyadvertisingplatformortheexperiencesofeveryadvertiser.over1,000employees.
Q12025BenchmarkReport:OverallTrends
Q12025
OverallTrends
3
Q12025BenchmarkReport:OverallTrends
Q1DigitalAdSpendLargelyTrendsinLinewithExpectationsforMajor
PlatformsasUSTariffImpactLooms
AcrossGoogle,Meta,andAmazon,adspendtrendsinthefirstquarterlargelytrackedinlinewithexpectations
priortothequartergivenyear-agocomparisons.WhileMetaplatformsbuckedtheQ4decelerationtrendobserved