践价值的参考和借鉴。
关键词：云峰屯堡；文化旅游；旅游品质；RMP分析
II
ResearchontheEnhancementofCulturalTourismQualityin
YunfengTunbao,Guizhou
GraduatestudentZhangJialing
：
SupervisorShengJisong
：
MajorTourismmanagement
：
Researchdirectionculturetourism
：
Grade2021
：
Abstract
Underthebackgroundoftheboomingculturaltourismmarkettoday,GuizhouYunfeng
Tunpugraduallyhighlightsitstourismresourcedevelopmentpotentialduetoitsuniqueand
profoundculturalconnotationsanddistinctivefolkcustoms.Tunpucultureisatreasureof
historicalinheritance.Itcarriessocial,economicandculturalinformationofaspecificperiod
andhasextremelyhighresearchanddevelopmentvalue.
However,atthisstage,theculturaltourismdevelopmentofYunfengTunpuisfacinga
seriesofchallenges.First,thephenomenonofhomogenizationoftourismproductsis
prominent.ThetourismdevelopmentmodelandproductstylesofYunfengTunpuareinfierce
homogenizedcompetitionwithtourismproductsofsurroundingscenicspots,anditisstill
difficulttostandout.Second,tourisminfrastructureisrelativelybackward.Thetransportation
conveniencetoYunfengTunpuispoor.Thequantityandqualityofaccommodationand
cateringfacilitiesstillcannotmeettheneedsoftourists,affectingthetourismexperienceof
tourists.Third,YunfengTunpuhasrichculturalconnotationsandisuniqueandcharming.
However,intheprocessoftourismdevelopment,itstillfailstobedeeplyexcavated,reducing
touristsexpectationsfordeepculturalexperiences.Themarketcompetitionisbecoming
increasinglyfierce,andYunfengTunpuisdifficulttostandoutamongmanysimilartourism
products.Atthesametime,theconstructionoftourisminfrastructureisrelativelybackward,
thetransportatio