商务英语自考试题及答案
一、单项选择题（每题2分，共10题）
1.“B2B”inbusinessEnglishstandsfor_.
A.BusinesstoBusiness
B.BanktoBank
C.BuyertoBuyer
答案：A
2.Whichofthefollowingisacommonbusinessabbreviationfor“ChiefExecutiveOfficer”?
A.CFO
B.CEO
C.COO
答案：B
3.Inabusinessletter,“ASAP”means_.
A.AsSoonAsPossible
B.AsSlowAsPossible
C.AsSimpleAsPossible
答案：A
4.Theterm“marketshare”refersto_.
A.theshareofacompanyinthestockmarket
B.thepercentageofamarketthatacompanycontrols
C.theshareofacompanysproductsinastore
答案：B
5.A“profitmargin”is_.
A.theamountofprofitacompanymakes
B.theratioofprofittorevenue
C.thedifferencebetweencostandprice
答案：B
6.“Outsourcing”means_.
A.hiringemployeesfromoutsidethecompany
B.buyingproductsfromothercompanies
C.subcontractingworktoanoutsidecompany
答案：C
7.“Branding”mainlyfocuseson_.
A.creatingauniquenameandimageforaproduct
B.packingproducts
C.pricingproducts
答案：A
8.InbusinessEnglish,“ROI”standsfor_.
A.ReturnonInvestment
B.RiskofInvestment
C.RateofInterest
答案：A
9.A“start-up”companyis_.
A.anewly-foundedcompany
B.alarge-scalecompany
C.acompanygoingtoclose
答案：A
10.“E-commerce”refersto_.
A.Electricalcommerce
B.Electroniccommerce
C.Efficientcommerce
答案：B
二、多项选择题（每题2分，共10题）
1.Whichofthefollowingareimportantelementsinbusinesscommunication?
A.Clarity
B.Conciseness
C.Courtesy
D.Creativity
答案：ABC
2.Thefunctionsofabusinessplanmayinclude_.
A.guidingthecompanysoperations
B.attractinginvestors
C.forecastingfuturetrends
D.settinggoals
答案：ABD
3.Marketingmixtypicallyconsistsof_.
A.Product
B.Price
C.Place
D.Promotion
答案：ABCD
4.Whichofthefollowingarecommonformsofbusinessorganization?
A.Soleproprietorship
B.Partnership
C.Corporation
D.Cooperative
答案：ABCD
5.Ininternationalbusiness,factorsinfluencingtradeinclude_.
A.Tariffs
B.Exchangerates
C.Cul