基本信息
文件名称:消费者行为复习.docx
文件大小:7.92 MB
总页数:39 页
更新时间:2025-06-24
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文档摘要

消费者行为复习

PartA:MCQ(20*3)

1.4techniquestoalterconsumersperceivedvalue

2.Pavlovsexperiment

3.Self-imagecongruencemodel

4.Emotion-relatedresearch

5.Productanthropomorphism

6.Differencebetween2Dand3Dmodelofemotionclassification

7.Fourmajorfunctionsofemotion

8.Perception