5CommsStrategiesfor

StrongerWorkplaceCulture

InsightfromleadersatSalesforce,UPS,Gallupandmore

[Executivesummary]

WelcometoHybrid2.0

Everyemployeeexperiencedthelastfewyearsinadi?erentway—soloinAfterdozensofconversationswithleadersaroundtheworld—

atSalesforceand

anapartment,caringforparentsathome,atworkwhilehomeschoolingLyft,UPSandGallup,andmore—threesharedexperienceskeptcomingup:

children—whilemanyexecutivesstruggledtosupportthem.

●It’shardtokeepculturealivewithteamretreatsand1:1co?eeso?thetable.

●It’satimewecallHybrid1.0—wheno?cesquicklywentdigitalwith

●It’shardertopreservetrustandtransparencyashybridteamsscale.

notimetorethinksystemsorwork?ows.Gaplesscalendars,endless

●Bothhavegotteneasierwhenexecutivesshiftsta?communicationtothe

Zoomsandine?ectivesta?commsallcontributedtorecordburnout.

centeroftheirbusinessstrategy—andprioritizeitsexecution.

TheGreatResignationfollowed.

Thisreportdigsinto?vetipsformoderninternalcommunications,fromexecs

But2022broughtonHybrid2.0—theyearweallacceptedremoteand

who’vehelpedteamssurviveandculturethriveinHybrid2.0.

hybridworkareheretostayandwe’dneedanewstrategyt