基本信息
文件名称：战略品牌管理（英文版·第5版）课件 CHAPTER 2 Customer-Based Brand Equity and Brand Positioning.pptx
文件大小：352.75 KB
总页数：36 页
更新时间：2025-11-11
总字数：约1.08万字
文档摘要
StrategicBrandManagement:Building,Measuring,andManagingBrandEquityFifthEditionChapter2Customer-BasedBrandEquityandBrandPositioningCopyright?2020,2013,2008PearsonEducation,Inc.AllRightsReserved
LearningObjectives2.1Definecustomer-basedbrandequity2.2Outlinethesourcesa