战略品牌管理（英文版·第5版）课件 CHAPTER 14 Managing Brands Over Time .pptx

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文件名称：战略品牌管理（英文版·第5版）课件 CHAPTER 14 Managing Brands Over Time .pptx

文件大小：390.71 KB

总页数：21 页

更新时间：2025-11-11

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文档摘要

StrategicBrandManagement:Building,Measuring,andManagingBrandEquityFifthEditionChapter14ManagingBrandsOverTimeCopyright?2020,2013,2008PearsonEducation,Inc.AllRightsReserved

LearningObjectives14.1Understandtheimportantconsiderationsinbrandreinforcement14.2Describether