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文件名称：战略品牌管理（英文版·第5版）课件 CHAPTER 10 Measuring Sources of Brand Equity Capturing Customer Mind-Set .pptx
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StrategicBrandManagement:Building,Measuring,andManagingBrandEquityFifthEditionChapter10MeasuringSourcesofBrandEquity:CapturingCustomerMind-SetCopyright?2020,2013,2008PearsonEducation,Inc.AllRightsReserved
LearningObjectives(1of2)10.1 Describeeffectivequalitativerese