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文件名称：战略品牌管理（英文版·第5版）课件 CHAPTER 9 Developing a Brand Equity Measurement and Management System .pptx
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StrategicBrandManagement:Building,Measuring,andManagingBrandEquityFifthEditionChapter9DevelopingaBrandEquityMeasurementandManagementSystemCopyright?2020,2013,2008PearsonEducation,Inc.AllRightsReserved
LearningObjectives(1of2)9.1 Describethenewaccountabilityinterms