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文件名称：战略品牌管理（英文版·第5版）课件 CHAPTER 8 Leveraging Secondary Brand Associations to Build Brand Equity .pptx
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更新时间：2025-11-11
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文档摘要
StrategicBrandManagement:Building,Measuring,andManagingBrandEquityFifthEditionChapter8LeveragingSecondaryBrandAssociationstoBuildBrandEquityCopyright?2020,2013,2008PearsonEducation,Inc.AllRightsReserved
LearningObjectives8.1 Outlinetheeightmainwaystoleverageseconda