战略品牌管理（英文版·第5版）课件 CHAPTER 3 Brand Resonance and the Brand Value Chain.pptx

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文件名称：战略品牌管理（英文版·第5版）课件 CHAPTER 3 Brand Resonance and the Brand Value Chain.pptx

文件大小：617.26 KB

总页数：35 页

更新时间：2025-11-11

总字数：约8.22千字

文档摘要

StrategicBrandManagement:Building,Measuring,andManagingBrandEquityFifthEditionChapter3BrandsResonanceandtheBrandValueChainCopyright?2020,2013,2008PearsonEducation,Inc.AllRightsReserved

LearningObjectives3.1Definebrandresonance3.2Describethestepsinbuildingbrandres