基本信息
文件名称：市场营销：原理与实践（第19版）课件 Chapter 1 Marketing Creating Customer Value and Engagement.pptx
文件大小：95.29 MB
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更新时间：2026-01-23
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文档摘要
PrinciplesofMarketingNineteenthEditionChapter1Marketing:CreatingCustomerValueandEngagementCopyright?2024,2021,2018PearsonEducation,Inc.AllRightsReserved
LearningObjectives1.1Definemarketingandoutlinethestepsinthemarketingprocess.1.2Explaintheimportanceofunderstandi