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文件名称:企业战略管理_第5章.pptx
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Chapter5

StrategiesinActionStrategicManagement:

ConceptsCases11thEditionFredDavid

1Copyright2005PrenticeHall

ChapterOutlineLong-TermObjectivesTypesofStrategiesIntegrationStrategies2Copyright2005PrenticeHall

ChapterOutline(cont’d)IntensiveStrategiesDiversificationStrategiesD