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文件名称：企业战略管理_第2章.pptx
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更新时间：2026-03-13
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文档摘要
Chapter2
TheBusinessVisionMissionStrategicManagement:
ConceptsCases11thEditionFredDavid
1Copyright2005PrenticeHall
ChapterOutlineWhatdowewanttobecome?Whatisourbusiness?ImportanceofVisionandMissionStatements2Copyright2005PrenticeHall
ChapterOutline(cont’d)Characteri