基本信息
文件名称:商务英语阅读Unit 9 Business Strategy.ppt
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总页数:35 页
更新时间:2025-03-15
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4.DiscussionTextAAccordingtowhatyouhavelearnedfromthetext,whatarethedifferencesbetweenastrategyandoperationaleffectiveness?Whatdoyouknowofastrategyafteryouhavefinishedreadingthetext?“Ifeveryone’stryingtogettothesameplace,then,almostinevitably,thatcausescustomerstochooseonprice.”WhatdoesMichaelPortermeanbythisstatement?Whatdoes“Greatstrategiesareacause”mean?BackMoreinformation4.DiscussionTextBConsiderthetenquestionsformanagementconcerningbusinessmanagement(P.214),andthink:Whatistherationalebehindthesequestionsregardingacompany’sbusinessstrategies?Writedownmorequestionsonthelist.BackMoreinformation4.MoreInformationMichaelE.PorterMichaelEugenePorter(born1947)isaUniversityProfessoratHarvardBusinessSchool,withacademicinterestsinmanagementandeconomics.Hisworkspansthreebroadareas:competitionandcompanystrategy(fiveforces,valuechain),competitionandeconomicdevelopment(clusters,diamondmodel),andcompetitionandsocietalissues(healthcare,environment).Back4.MoreInformationMichaelE.PorterPortersstrategicsystemconsistsprimarilyof:PortersFiveForcesAnalysisStrategicgroups(alsocalledstrategicsets)ThevaluechainThegenericstrategiesofcostleadership,productdifferentiation,andfocusThemarketpositioningstrategiesofvarietybased,needsbased,andaccessbasedmarketpositionsGlobalstrategyPortersclustersofcompetenceforregionaleconomicdevelopmentDiamondmodelBackMichaelE.Porter4.MoreInformationBackBusinessEnglishReadingForeignLanguageTeachingandResearchPressBusinessEnglishReadingForeignLanguageTeachingandResearchPressBusinessEnglishReadingForeignLanguageTeachingandResearchPressBusinessEnglishReadingForeignLanguageTeachingandResearchPress高等学校英语拓展系列教程BusinessEnglishReading商务英语阅读Unit9Contents11.Warmup