CompanyLogo高等学校英语拓展系列教程BusinessEnglishReading商务英语阅读Unit8PricingForeignLanguageTeachingandResearchPressContents1.Warmup2.TermStudy3.OutlineofTheTexts4.Discussion5.MoreInformation1.WarmupForeignLanguageTeachingandResearchPressMostotherperishableproducts—milk,trendysweaters—getcheapertheclosertheyaretobeing“expired”.Airlineseatsgetmorevaluabletheclosertheygettobeing“expired”.Themostvaluableseatistheonethatsomebodymusthaveanhourbeforetake-offandiswillingtopayalmostanypricefor.Howdoyouexplainthis?AnIntroduction:1.WarmupForeignLanguageTeachingandResearchPressWarm-upquestionsTextBTextA1.WarmupForeignLanguageTeachingandResearchPressTherearetwopassengersonthesameplane,sittingacrosstheaislefromeachother,oneofwhompaid$290toflyfromNewYorktoMiami,oneofwhompaid$1290.Why?Doyouknowwhatproductsgetmoreexpensivetheclosertheyaretobeingexpired?TextATextAtermsTextBwarm-up1.WarmupForeignLanguageTeachingandResearchPressSupposeyouhavedesignedanewproductandyouwanttopushittothemarket.Theninwhatwaywillyoupriceyourproduct?Haveyoueverheardof“scientificpricing”?Pwin(R)=sumNfNxP(R)N.Doyouunderstandthisequation?TextB2.TermStudyForeignLanguageTeachingandResearchPressTermsTextATextBForeignLanguageTeachingandResearchPressMicroeconomics2.TermStudy(A)Microeconomicsabranchofeconomicsthatstudieshowhouseholdsandfirmsmakedecisionstoallocatelimitedresources,typicallyinmarketswheregoodsorservicesarebeingboughtandsold.Microeconomicsexamineshowthesedecisionsandbehaviorsaffectthesupplyanddemandforgoodsandservices,whichdeterminesprices;andhowprices,inturn,determinethesupplyanddemandofgoodsandservices.CompanyLogo2.TermStudy(A)ForeignLanguageTeachingandR